If you have never used snapchat, a Geo Filter is a cover you can add to a photo based on your location. For Capturing Winterim I designed our filter based around the weather (snow) in which Winterim takes place each year. I also added our logo at the bottom of the screen to get more publicity on the internet for our program. The thought process behind our geo filter is that students will send it to other students at other schools. then those students will get curious and look into our #winterim17 and #GRCSWinterim on Instagram and learn more about our Winterim program. In the business aspect, we are looking to attract the attention of other school systems and hope that they will adopt the idea of a study abroad and model their programs off of Winterim.